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Overall Scope of Project

Vibrant Downtown Community

Having lived here for 15+ years I’ve been able to see and experience the changes our downtown community has gone through. Downtown Grand Junction’s on-going movement towards a more vibrant, urban community is reflected in the modern colors and final typeface chosen for their rebrand.

We incorporated a subtle curved line within the name to mimic downtown’s signature serpentine streets. The final look is clean, modern and easily transitions across their various marketing platforms.