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Overall Scope of Project

Gourmet Waffles + Schmears

Gourmet schmears smothered on top of delicious, original-recipe waffles like lemon yogurt, mashed potato and even rye – what could be better right? I was lucky enough to be approached by Mom’s owner Karin Allen to help her brand the identity behind her newest adventure.

Together we narrowed down the final logo to a simple, easy to replicate mark that uses a partially bitten-into waffle for the ‘O’ and fork & knife shapes filling in the negative spacing on the M’s.

If you’re lucky enough to live in Grand Junction, I highly suggest visiting her booth at the Farmers’ Market this year to try her tasty waffle creations for yourself!